Feed Manager
In my role as Lead UX/UI Designer, I orchestrated the comprehensive redesign of the "Feed Manager," a pivotal internal tool employed by Account and Sales Managers at Bridgeman Images. This portal is designed to dynamically create JSON feeds of assets for distribution, catering to a diverse range of specific needs from our distributors. For instance, a distributor might request a feed featuring all images by Picasso for use on a Print-on-Demand (POD) platform. This example illustrates just one of the countless scenarios where the Feed Manager streamlines the process of asset distribution, demonstrating its flexibility and utility.
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01
Process
Work
My Contribution:
- System Revitalization: I led the end-to-end redesign effort for the Feed Manager, targeting enhancements in system functionality and user satisfaction.
- User-Centric Design: By conducting interviews with primary users, I identified significant workflow inefficiencies and areas for improvement. Employing agile methodologies, I utilized rapid prototyping and user testing in 2-3 day sprints, allowing for swift feedback incorporation and iterative design refinement.
- Design System Development: I introduced a new Design System for Bridgeman's internal tools, establishing a cohesive visual and functional language across the platform.
- Technical Collaboration: In partnership with the Lead Developer, I facilitated the adaptation of the new Design System within a React Boilerplate framework and participated in the creation of essential React components, thereby enhancing the tool's interactivity and ease of use.
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Outcome
Work
This initiative not only transformed the Feed Manager into a more agile and intuitive tool but also significantly elevated the efficiency of distributing Bridgeman Images' assets to our partners, showcasing the impact of thoughtful UI/UX design on digital product management.
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