The first thing I did was sit down with the people who actually use Feed Manager every day: account managers.I interviewed five account managers in person at the London office and via Zoom for the UK and Germany teams.

I also spent a day observing them at work (a.k.a. contextual inquiry) to really understand how they set up feeds, where they got stuck, and the workarounds they’d come up with.

1. Visibility was a nightmare. You could spend 15 minutes setting up feed rules only to find out later the feed returned zero assets.
2. Too many steps. Even a simple feed setup required multiple screens and redundant inputs
3. Feed management was clunky. Once a feed was created, finding or editing it later was like searching for a needle in a haystack.

To ensure consistency, scalability, and efficiency across the Feed Manager redesign, I created a robust design system tailored for the project.

• Slot Components: I utilized slot components for maximum flexibility, allowing reusable elements to adapt seamlessly across different contexts and layouts. This minimized redundancy and ensured design consistency.
• Well-Documented: Each component is carefully documented, including clear guidelines, usage rules, and ready-made examples. This makes it easy for both designers and developers to understand how and when to use each component.
• Practical Examples: For every component, I provided practical examples showcasing real-world use cases. These examples bridge the gap between theory and application, ensuring smooth adoption and implementation.